Way of Harmony - Portraits from Bhutan by AJ Heath - Case Study

Photography, Self publishing
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All images ©AJ Heath Photography 2015 – All rights reserved

This book is available from the author’s website

‘In 2015, documentary photographer AJ Heath travelled to Bhutan. Making it his home for a year, he gained unrivalled access to an enchanting country juggling the weight of tradition with the onslaught of modern life. In order to understand better a nation where happiness is famously prioritised and prescribed by the government as part of the Gross National Happiness initiative, he set up an outside studio in the capital city and invited the general public to be photographed. Way of Harmony is a collection of stunning portraits from this mystical mountainous kingdom, alongside illuminating and touching conversations between Heath and his subjects, which reveal their personal quests for happiness and unique perceptions of this fascinating nation.

Way of Harmony captures a precise moment of transition in this most beguiling country.’

I first met AJ in London in March 2017. At the stage the book was a concept, a set of photographs and a collection of messages exchanged with various of the subjects of the portraits he had taken two years previous. The book took shape through editorial, design, proofing and print between then and the delivery of the books in October.


230 x 180mm, portrait
128 pages
Hardback, thread sewn, printed case with real cloth quarter binding
Colour reproduction and proofing using FOGRA standards for offset litho printing
ISBN 978-1-9997475-0-3


  • Published November 9th 2017, by AJ Heath
  • Project Management from concept to delivery including development of book specification, financials, scheduling, technical briefing, delivery logistics
  • Oversight of Design and Repro briefing and subsequent content and design preparation
  • Engaged and managed Editorial and Design (Internal and Cover) specialists
  • Arranged and briefed Colour Management
  • Engaged and arranged Repro / Colour Proofing and Print suppliers
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